Agenda 2014

Managing Agriculture’s Future

The 2014 Florida Agriculture Financial Management Conference will highlight:

  • The Fed Normalization Process: The Impact on the U.S. Economy!
  • Financial Strategy, Metrics and Benchmarking
  • Florida Roads and Ports…Growing Florida’s Agriculture
  • Mid-Term Election Recap
  • Seasonal Climate Forecasts for Crop Planning
  • 2014 Farm Bill Update – Crop Insurance
  • Managing Food Safety Risk
  • Estate and Succession Planning



Wednesday, November 12

Early Registration
7:00pm – 10:00pm
Presidential Suite – 1658

Thursday, November 13

Registration Opens
8:00am – 9:15am
The Fed Normalization Process: The Impact on the U.S. Economy!
Dr. Ed Seifried — Seifried & Brew
Dr. Ed will guide us through just how the Fed plans to bring about a return to normal financial environment, and discuss how this process will impact economic and financial conditions. How will the Fed take the economy back to the time when interest rates were “normal” and the Fed’s balance sheet was not bloated?  While recent developments have led some to question the wisdom of the removal of the monetary stimulus any time soon, it is now obvious the Fed Normalization process will begin soon?  The Fed began to taper their bond buying volumes in December 2013, and the move was well received by the markets.  At the current rate of tapering, the Fed will most likely end the quantitative easing program very soon.  Does stopping the Fed’s bond buying equate to the economy receiving a clean bill of health from the Fed?
9:15am – 10:00am
Florida Roads & Ports… Helping Agriculture Grow
Jim Boxold — Chief of Staff to FLDOT Secretary Prasad
10:15am – 10:30am
10:30am – 11:45am
Why Your Business Strategy is Keeping You Up at Night (or Should Be!)
Robert Porter — Executive Academic Director of the UCF Executive Development Center
In the course of his presentation, Bob will share practical tips on assessing and addressing strategic leadership and planning issues for your business. Bob is known as the Strategy Doctor, and he will share his prescription for creating and maintaining a competitive advantage in your industry. He will specifically address how to take advantage of the improving economy with scare resources. Bob will draw upon his 25 years of industry experience working with GE, NCR, AT&T, and a collection of start‐ups, including starting, running(as COO) and selling a very successful community bank.  In addition to teaching leadership, strategy, and business planning, Bob is an active consultant for a wide variety of industries.
11:45am – 12:45pm
12:45pm – 1:30pm
Effectively use Social Media to Promote your Business
Erin Enhle — Photographer, Designer and Creative Communicator
In this session, we will be discussing the differences in social media platforms to discover which ones are best suited for your business. You will learn what makes effective content for each platform and how to create it with easy-to-use apps downloaded to your phone or computer

In today’s visually driven society, dynamic imagery is crucial to social media success. We will also cover the basics of photography in this session, teaching you how to capture your work in an interesting way, whether you’re using your DSLR or smart phone.

1:30pm – 2:30pm
Farm to Fork… What’s at Steak?
Amanda Gufford — Manager, Consulting Services for McGladrey LLP
Have you challenged your team to consider the types of risks facing your business that could bring you down?  If so, food safety is undoubtedly near the top of that list.  Understanding your company’s risks associated with increased customer expectations, multi-jurisdictional laws and regulations, potential impacts to your reputation, a greater sense of social responsibility, and an increasingly global economy are critical to the long-term success of your business.
2:30pm – 3:15
Risk Management Tools
Clay Worden — Managing Partner of the Orlando Office of McGladrey LLP
There is a widening gap of profitability as the peak performing managers are garnishing more of the profit pie and wealth accumulation as others fall behind.  What are the financial and best management practices and metrics necessary to evolve your business ahead of the curve and in the boundaries of sustainability and success in global competitiveness, regardless of the economic climate? Managing your financial risks becomes increasingly important given the uncertainly of mother nature and the competitive nature of Florida agriculture.
Drawing on his years of experience as a top financial advisor to some of the largest agriculture businesses in the state, Clay will share some of his observation on what top businesses are doing to reduce the risk of financial failure and fraud.
3:15pm – 3:45
Ice Cream Social
Sponsored by Wells Fargo
3:45pm – 4:30pm
Climate Variability and Seasonal Prediction in the Southeast
David Zierden — Florida State Climatologist
An outlook of anticipated climate patterns will be given for the upcoming winter and spring seasons. The climate of the Southeast is characterized by significant year to year variability in both rainfall and temperature.  Much of this variability is tied to the El Nino/La Nina cycle in the Pacific Ocean, especially in the cold weather months.  El Nino is shown to increase winter precipitation over peninsular Florida by 40% to 60%, while La Nina has much the opposite affect.  This cycle also affects average temperatures, the Atlantic hurricane season, and the risk of extreme freezes. The current and predicted state of the Pacific Ocean will also be explored.
4:30pm – 5:30pm
It’s Back to the Future: The Landscape for Farm and Ranch Investments in Florida
Dykes Everett — President of Dykes Everett & Company
This discussion will focus on agribusiness land values and investing trends in Florida both now and with predictions for the future.
Click here for more information.
5:30pm – 8:00pm
Dinner On Your Own
8:00pm – 10:00pm
Presidential Suite – 1658

Friday, November 14

8:00am – 8:45am
2014 Farm Bill Effect on Crop Insurance
Clif Parks — President of AgriLogic Consulting, LLC
Clif with cover the nuts and bolts on the much anticipated Whole Farm Revenue Program (WFRP). This is the replacement for the AGR-Lite policy that was revamped in the 2014 Farm Bill.  With higher limits and other enhancements the policy is based off of prior year’s average adjusted revenue. This is a good risk management option to mitigate losses from citrus greening, market prices, and production losses. Other topics that will be covered include Beginning Farmer and Rancher incentives; AD1026 Wetlands Determination requirements; and other crop insurance changes  in the 2014 Farm Bill.
8:45am – 9:00am
FSA Update
Rick Dantzler — USDA FSA Florida Executive Director
Citrus greening has caused an immediate need for six million citrus trees to be planted to stabilize the citrus industry. Rick will discuss a new program recently announced by USDA Secretary Tom Vilsack aimed at getting new trees in the ground.
9:00am – 10:00am
Splish, Splash, I Was Taking a Bath! Whoops, Where Did All the Water Go?
Moderator: Michael Minton, Shareholder and Chair of Agribusiness Industry Team, Dean Mead

Panel Members:
  • Rich Budell, Director, Office of Agricultural Water Policy, Florida Department of Agriculture and Consumer Services
  • Hans Tanzler, Executive Director, St. Johns River Water Management District
  • Ernie Barnett, Executive Director, The Florida Land Council

Central Florida is running short on water to meet the ever-increasing demands of a burgeoning population—an estimated 6.6 million people within 40 years. Significant water shortfall will cause harm to the environment and hamper the economy of the entire region. State leaders know we need to act soon to avoid a pending crisis. Join us for a timely discussion featuring a panel of experts who are dedicated to creating alternative strategies for regional water sustainability that directly impacts the future of Florida’s agriculture industry.

10:00am – 10:15am
10:15am – 12:00pm
Linking Strategy to Financial Performance
Joe Gekoski — President and CEO of Advantexe Learning Solutions
This module provides several frameworks for strategic thinking and helps participants to understand what it means to create and execute a strategy. Once an organization has a clearly defined strategy, financial results can be used as the scoreboard to show how well the company is executing. Frameworks included in this module are the Advantexe core strategy model, Michael Porter’s Five Forces model, and Treacy & Wiersema’s Value Discipline model.
12:00pm – 1:00pm
Mid Term Election Recap
Lunch/Steve Bosquet — Tampa Bay Times’ Tallahassee Bureau Chief
1:00pm – 2:15pm
Introduction to Financial Matrix
Joe Gekoski — President and CEO of Advantexe Learning Solutions
Financial Metrics: The Scoreboard for Success
Financial statements and metrics are the scoreboards reflecting the success of an organization’s strategic execution.  In addition to introducing several methods for analyzing financial statements, this module will focus on how different strategic activities or actions can impact financial performance. We will cover relevant topics such as benchmarking and steps for growth coming out of the economic downturn, and we’ll focus on specific metrics of performance and what drives success from a financial perspective.
2:15pm – 2:30pm
2:30pm – 3:30pm
Asset Protection Planning
Lauren Detzel, Shareholder at Dean Mead law firm
This presentation will give an overview of asset protection opportunities available in Florida and focus on recent legal developments that significantly impact planning for protection of  your assets, including developments regarding homestead, life insurance, asset protection trusts and LLCs.
3:30pm – 4:15pm
Medical Marijuana: Update on FL Regulations
4:15pm – 4:30pm
Wrap up/Door Prizes





* Check back often for the latest updates and announcements about this year’s program!


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