Agenda 2013

Financial Strategies for Florida’s Ag Producers

The 2013 Florida Agriculture Financial Management Conference will highlight:

  • Succession Planning: The Next G
  • Finance for the Non Finance Manager
  • Agriculture Economic Forecast
  • Leveraging Emerging Media: Beyond Branding
  • Ag Tax Strategies

Sunday, October 20

2:00pm – 6:00pm
Click here for golf specials
The Omni Champions Gate
4:00pm – 6:30pm
Early Registration Opens
Hospitality Room TBA
7:00pm – 10:00pm
Welcome Reception
Omni Suite – Room 1646

Monday, October 21

Registration Opens
8:15am – 8:30am
8:30am – 9:30am
Prediction, Policy and Panic: What does a global focus mean for US Agriculture
Dr. Michael Swanson — Wells Fargo
In many key commodities for Florida agriculture, global trade will be the key to rising prices and profits.  However, global trade operates through the “lens” of currency exchange rates and trade policy.  It will be important to track the key drivers of these factors.
9:30am – 10:30am
The Future of Florida Transportation and Infrastructure
Noranne Downs, P.E. — Florida Department of Transportation, District Five
An overview of what is currently approved, “in the works”, and more importantly, the inside scoop on what is planned and proposed for Transportation and Infrastructure in Florida in regard to the expansion of the ports and Florida’s development as a hub to the world.
10:30am – 10:45am
10:45am – 12:00pm
Leveraging Emerging Media in an Agriculture Business Environment: Beyond Branding
Summer Crenshaw — tMedia LLC
Emerging media is recognized as today’s front and center star in the branding and marketing arena, empowering organizations to communicate directly with their audiences. Often ignored, the integration of new media is useful in vast areas of business beyond branding and marketing. The new open dialog marketplace (#ODM) provides those within the agriculture business environment with immediate opportunities to enhance their results in many areas of their businesses including sales, customer service, public relations, recruitment, and research and development. In this 60 minute presentation, Summer (@summercrenshaw) takes participants on a deep dive into using social media as a business-to-business and business-to-consumer tool, addressing the most critical new media issues faced by the agriculture business sector. Presenting impacts and opportunities, Summer will share multiple case studies, best practices and tactics that illustrate how to build a commanding and sustainable social and emerging media business strategy.
Click here for more information.
12:00pm – 1:00pm
Lunch – Food Safety: Costs and Causes
Ben Merchant — NCSI Americas
Fad is defined as any form of behavior that develops among a large population and is collectively followed with enthusiasm for some period, generally as a result of the behavior’s being perceived as novel in some way.  So the question should be asked ‘Is Food Safety a fad?’  And if not, what is behind the drive for buyer requirements falling in line with food safety standards?  Is there any evidence that food safety audits make your product safer?  This discussion over lunch will focus on these points and others.
1:00pm – 2:45pm
Finance for the Non Finance Manager I
Dr. Daryl Allen — UCF
Business owners and CFOs are tasked with making the tough calls when it come financial decision.  Dr. Darryl Allen’s presentation will explore cash conservation techniques that gauge wealth creation more efficiently than using the basic net income measures.  This thought provoking session will challenge the way you look at finance with Dr. Allen’s interesting and analytical style.  You’ll be sure to walk away with new tangible tools to better measure your financial decisions.
2:45pm – 3:00pm
3:00pm – 4:00pm
Tax Planning for Agribusiness – Navigating Recent Tax Law Changes and Reaping the Benefits of Tax Credits & Incentives
Tom Windram — McGladrey
Tom Windram, Partner in McGladrey’s Washington National Tax Office and leader of the firm’s federal tax credits & incentives practice will discuss several tax topics that have a current impact on agribusinesses, including: planning to minimize the impact of the new section 1411 Medicare tax, Affordable Care Act considerations for farm workers and federal tax credit/incentive opportunities for alternative fuels, renewable energy, research & development, domestic food production and agricultural chemical security.
4:00pm – 4:30pm
Field to Fork – A Chef’s Wish List
Kevin Ryan — Corporate Chef’s Association
The latest trend of farm-to-table is both a benefit and has proven to be problematic for the chefs who have been driving this movement for years. My session will bring the opinions of both independent restaurant chefs who are leading the way and large chain operators who are struggling to make it work in their environment. There are three key issues, communication, follow-through and costs. Handling of the product, packaging and shipping are vital to the success of a program for both the farmer and the chef in the kitchen. Food safety is also a huge concern that will be discussed in great detail.
4:30pm – 5:00pm
Beyond The Obstacles
Jodi Bainter — Author and Speaker
Jodi shares her true story of perseverance; transforming life experiences following an unthinkable accident to lessons about overcoming barriers and achieving goals.  This powerful testimony transcends both personal and professional applications and will provide inspiration for action.
5:00pm – 6:30pm
6:30pm – 8:00pm
Dinner On Your Own
8:00pm – 10:00pm
Omni Suite – Room 1646

Tuesday, October 22

8:00am – 9:00am
State of the Fresh Produce Industry: Connections to Drive Innovative Thinking
Bryan Silbermann — PMA
The conversation will pose such questions as, “What are the global marketplace factors driving our business? How can we use innovative marketing techniques to increase demand for our products? How will foodservice help shift demand for fresh in our favor? And how will more women in positions of corporate leadership help us connect better to our customers and further drive profitability?” Bryan will rouse your curiosity, spark your imagination, fuel you with data and engage and challenge you. Come prepared to learn, share and grow.
9:00am – 9:30am
Numeric Nutrient Standards: Potential Risks/Potential Rewards
Mr. Rich Budell — FDACS
From the Everglades to the Panhandle:  An overview of the water quality and quantity challenges facing Florida’s diverse agricultural industry.
9:30am – 9:45am
9:45am – 11:45pm
Finance for the Non Finance Manager II
Dr. Paul Gregg — UCF
Part two of Finance for Non-Financial Managers will build on the concepts taught in Part 1.  In this session, we’ll cover topics including Introduction to Ratio Analysis, Forecasting and Cost of Capital/Capital Budgeting.  Paul Greg will cover some higher level financial concepts with his wealth of knowledge in the areas of both accounting and finance.  This course will go through the key financial statements and breaks down these concept to help financial managers make relevant and financially informed decisions.  This session will also include a real world case study to illustrate how to analysis financial performance and determine the whether or not a business decision makes economic cents.
11:45am – 12:45pm
Lunch — Washington Update
John Savercool — UBS
It seems that no economic sector, including agriculture, is safe from Washington these days.  John will give a behind-the-scenes look at what we should expect from Washington policymaking in both the near- and short-term.  Is Washington capable of showing some bipartisan spirit in addressing a wide range of issues, including a farm bill, fiscal policy, health care and immigration reforms, among others?  Is there an end to the gridlock and what are its impacts on investors and those interested in Washington policymaking?  John will cover a variety of policy and political issues as a part of his outlook on Washington.
12:45pm – 2:00pm
When Will the Fed Remove the Punch Bowl: Can Economic Growth Return to Trend Without Monetary Stimulus?
Dr. Ed Seifried — Seifried & Brew
The Fed has been trying to improve US economic growth and reduce our unemployment rate since the financial crisis of 2007-09.  Zero interest rates, massive bond buying, and other monetary policy tools have all been used with varying degrees of success. The consensus among financial analysts and pundits held that the first move to reduce the monetary stimulus would occur at the September, 2013 policy meeting.  The Fed elected at that point to not change course and continue to support the battle against unemployment.  Many felt the Fed had correctly judged the fiscal slowdown to growth that was right around the corner in the form of a government shutdown.  What comes next?  Dr Ed will discuss these issues an more at our conference.
2:00pm – 2:15pm
2:15pm – 3:15pm
The Family Business of Agriculture: Succession Planning for the Next Generation
Ms. Lauren Detzel — Dean Mead
Studies show that less than half of all family businesses survive to the second generation and even less survive to the third generation.  The importance of succession planning during the principal’s life is critical to the survival of the business.  This presentation will focus on a variety of issues that must be addressed to successfully transfer ownership and control of an Agriculture business to the next generation, including minimizing the impact of taxes, structuring ownership and control to protect the business during the principal’s life and after retirement or death, managing family conflicts and maintaining financial security for the principal post-retirement or after ownership is transferred.  Current and future business owners and leaders should not miss this presentation!
3:15pm – 4:15pm
Foundations for the Next Generation Leadership
Ms. Wendy Sage-Hayward —
Keeping a family together as a working ownership group requires goodwill and hard work on all sides. Family firms need to build a strong family leadership team within each generation to respect and protect established family business traditions while recognizing the new opportunities that emerge in changing times and markets. We will explore the best practices for building strong leadership capacity in the next generation.

  • Discover and expand our notions of what leadership means in a family business
  • Explore recent discoveries about the brain and how this influences our understanding of leadership
  • Examine leadership styles and challenges relative to the stages of family business ownership
  • Appreciate the differences in style and leadership from the Baby Boomer generation to Gen Xers and Gen Ys
  • Explore best practices in developing leadership capability in the next generation
4:15pm – 4:30pm
Wrap up/Door Prizes





* Check back often for the latest updates and announcements about this year’s program!


Comments are closed.